近10年考研英语阅读真题精选背诵文章目录:2013年
Text 2
An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half . In the internet age, at least in theory ,this fraction can be much reduced . By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?
In December 2010 America's Federal Trade Cornmission (FTC) proposed adding a "do not track "(DNT) option to internet browsers ,so that users could tell adwertisers that they did not want to be followed .Microsoft's Internet Explorer and Apple's Safari both offer DNT ;Google's Chrome is due to do so this year. In February the FTC and Digltal Adwertising Alliance (DAA) agreed that the industry would get cracking on responging to DNT requests.
On May 31st Microsoft Set off the row: It said that Internet Explorer 10,the version due to appear windows 8, would have DNT as a default.
It is not yet clear how advertisers will respond. Geting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.
Also unclear is why Microsoft has gone it alone. Atter all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, bloggde:"we believe consumers should have more control." Could it really be that simple?
26. It is suggested in paragraph 1 that “behavioural” ads help advertisers to:
[A] ease competition among themselves
[B] lower their operational costs
[C] avoid complaints from consumers
[D] provide better online services
27. “The industry” (Line 6,Para.3) refers to:
[A] online advertisers
[B] e-commerce conductors
[C] digital information analysis
[D] internet browser developers
28. Bob Liodice holds that setting DNT as a default
[A] many cut the number of junk ads
[B] fails to affect the ad industry
[C] will not benefit consumers
[D] goes against human nature
29. which of the following is ture according to Paragraph.6?
[A] DNT may not serve its intended purpose
[B] Advertisers are willing to implement DNT
[C] DNT is losing its popularity among consumers
[D] Advertisers are obliged to offer behavioural ads
30. The author's attitude towards what Brendon Lynch said in his blog is one of:
[A] indulgence
[B] understanding
[C] appreciaction
[D] skepticism
答案:
26.【答案】(lower their operational costs)
27.【答案】(internet browser developers)
28.【答案】(will not benefit consumers)
29.【答案】(DNT may not serve its intended purpose)
30.【答案】(skepticism)
相关推荐:
2022考研初复试已经接近尾声,考研学子全面进入2023届备考,跨考为23考研的考生准备了10大课包全程准备、全年复习备考计划、目标院校专业辅导、全真复试模拟练习和全程针对性指导;2023考研的小伙伴针也已经开始择校和复习了,跨考考研畅学5.0版本全新升级,无论你在校在家都可以更自如的完成你的考研复习,暑假集训营带来了院校专业初步选择,明确方向;考研备考全年规划,核心知识点入门;个性化制定备考方案,助你赢在起跑线,早出发一点离成功就更近一点!
考研院校专业选择和考研复习计划 | |||
2023备考学习 | 2023线上线下随时学习 | 34所自划线院校考研复试分数线汇总 | |
2022考研复试最全信息整理 | 全国各招生院校考研复试分数线汇总 | ||
2023全日制封闭训练 | 全国各招生院校考研调剂信息汇总 | ||
2023考研先知 | 考研考试科目有哪些? | 如何正确看待考研分数线? | |
不同院校相同专业如何选择更适合自己的 | 从就业说考研如何择专业? | ||
手把手教你如何选专业? | 高校研究生教育各学科门类排行榜 |
相关推荐
跨考考研课程
班型 | 定向班型 | 开班时间 | 高定班 | 标准班 | 课程介绍 | 咨询 |
秋季集训 | 冲刺班 | 9.10-12.20 | 168000 | 24800起 | 小班面授+专业课1对1+专业课定向辅导+协议加强课程(高定班)+专属规划答疑(高定班)+精细化答疑+复试资源(高定班)+复试课包(高定班)+复试指导(高定班)+复试班主任1v1服务(高定班)+复试面授密训(高定班)+复试1v1(高定班) | |
2023集训畅学 | 非定向(政英班/数政英班) | 每月20日 | 22800起(协议班) | 13800起 | 先行阶在线课程+基础阶在线课程+强化阶在线课程+真题阶在线课程+冲刺阶在线课程+专业课针对性一对一课程+班主任全程督学服务+全程规划体系+全程测试体系+全程精细化答疑+择校择专业能力定位体系+全年关键环节指导体系+初试加强课+初试专属服务+复试全科标准班服务 |